Sales reps nowadays use social media to provide value to potential customers by answering their queries, responding to comments, and guiding the potential customers by hand throughout the buying process – from awareness to consideration to decision. Social selling is basically the art of finding, connecting with, understanding, and foster sales prospects which is why social media sales training is important nowadays. Social media sales training allows salespeople to laser-target potential customers, establish rapport, and guide them through the sales funnel.
New Business Opportunities
Social media sales training can help you find the right-fit target companies through its highly targeted marketing strategies.
Email Response Rates
Salespeople can personalize their communication and increase email response rates by 50% by going for social media sales training.
Highly trained and expert sales professionals are more likely to convert high-quality leads hence increasing the revenue of the company.
Why Should You Care?
- Social media sales training allows your sales teams to build real relationships with potential customers. With people sharing so much information about their needs, wants, and pain points on their public profiles, social media is the biggest tool that the sales reps can use to boost their company’s growth.
- People are already social buying. Potential consumers are already using social listening and social search to find potential vendors, research about them, developing an opinion about them before making the first contact.
- All the big companies are already using social selling tools to generate thousands of leads every day. Whether it’s Microsoft or Apple, everyone is boosting their productivity by prospecting for leads through social media.